For a long time sales trainers especially thought that digital trainings would not be successful in sales training contexts as this was “too interpersonal”. But times have changed. Sales reps sell via the internet, they use webinars, video conferencing, send video messages to their customers and so on. They are used to working with these new media. And learning preferences have changed, too. People want to learn when, where and how they want. And they want to maximize their individual learning success.
But more than anything else they do not want to spend too much time caught in classrooms instead of doing their job. In 2016 already, 70% of companies had already implemented or planned to implement digital trainings as an important part of their sales education (Training Magazine’s 2016 Training Industry Report) and it’s increasing exponentially. If you’re not offering online options with your live training, you may soon be out of the running for sales training contracts. This is when it comes to digital and blended learning. Digital learning offers a wide range of benefits that make this innovative way of learning by far more effective than classical classroom-only trainings.